{"id":275,"date":"2023-09-18T03:13:45","date_gmt":"2023-09-18T03:13:45","guid":{"rendered":"http:\/\/abbot.tiau.com\/affiliate\/?p=275"},"modified":"2023-09-18T03:13:45","modified_gmt":"2023-09-18T03:13:45","slug":"2014-05-20-improving-ppc-performance-10-competitive-monitoring-tips-every-search-marketer-should-know","status":"publish","type":"post","link":"https:\/\/abbot.tiau.com\/affiliate\/?p=275","title":{"rendered":"2014-05-20 Improving PPC Performance: 10 competitive monitoring tips every search marketer should know"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/97739162?title=0&amp;byline=0&amp;portrait=0&amp;speed=0&amp;badge=0&amp;autopause=0&amp;airplay=0&amp;audio_tracks=0&amp;chapters=0&amp;chromecast=0&amp;closed_captions=0&amp;transcript=0&amp;player_id=0&amp;app_id=229388\" width=\"1280\" height=\"720\" frameborder=\"0\"><\/iframe><\/p>\n<p>Imagine how well your pay per click (PPC) campaigns would perform if you had full visibility into the activity of competitors and industry leaders.<\/p>\n<p>Most marketers don\u2019t realize these tools exist, but it\u2019s not hard to see what ads they\u2019re running, where they run, the ad\u2019s duration, what they say, what click through rate (CTR) they get, and even what they spend.<\/p>\n<p>In this webinar, you\u2019ll learn the ten most important monitoring tips involving:<br \/>\n\u2022\tKeywords:  Learn the keywords used by any company<br \/>\n\u2022\tSpend:  Adjust cost per click (CPC) and monthly spend  to get your desired market share without overspending<br \/>\n\u2022\tCTR:  Create benchmarks for CTR and click volumes for 1,200 different verticals<br \/>\n\u2022\tCopy:  Learn which ad copy and offers are most effective<br \/>\n\u2022\tSearch Engines:  See how to monitor mobile, international, and foreign language engines<br \/>\n\u2022\tAnd more, including rank, number of ad variations, geo-targeting and day-parting<\/p>\n<p>In this free 30-minute Biznology\u00ae webinar, Lori Weiman of The Search Monitor will expose marketers to important trends in paid search and display marketing and the monitoring tools needed to take advantage of them.<\/p>\n<p>Special presentation sponsored by BarnRaisers, GaggleAMP, MENG (NJ Chapter), The Search Monitor, and Unison<\/p>\n<p>Lori Weiman is one of our authors at Biznology.  As the CEO of The Search Monitor, her mission is to give search marketers the precision ad intelligence they need to outperform the competition. Prior to The Search Monitor, Lori developed real-time bidding and tracking products for paid search and affiliate marketing. Lori is a frequent speaker at conferences such as SES, SMX, Search Insider Summit, and Affiliate Summit and a regular contributor to multiple blogs on search and affiliate marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine how well your pay per click (PPC) campaigns would perform if you had full visibility into the activity of [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abbot.tiau.com\/affiliate\/?p=275\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2014-05-20 Improving PPC Performance: 10 competitive monitoring tips every search marketer should know - 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