{"id":728,"date":"2026-01-15T08:04:28","date_gmt":"2026-01-15T08:04:28","guid":{"rendered":"http:\/\/abbot.tiau.com\/ebusiness\/?p=728"},"modified":"2026-01-15T08:04:28","modified_gmt":"2026-01-15T08:04:28","slug":"stop-losing-money-e-commerce-advice-that-scaled-brands-to-500-million-paul-waddy","status":"publish","type":"post","link":"https:\/\/abbot.tiau.com\/ebusiness\/?p=728","title":{"rendered":"Stop Losing Money: E-Commerce Advice That Scaled Brands to $500 Million | Paul Waddy"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"480\" height=\"270\" src=\"\/\/www.youtube.com\/embed\/fqTUFC1vo0Y\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Paul Waddy is a globally recognised e-commerce expert, author, and strategist. He shares his e-commerce and branding lessons behind scaling brands like Showpo, Budgy Smuggler, Geedup, and Who Is Elijah to over $500M in collective revenue. In this episode, discover why most online stores fail, how to find product-market fit, and what it takes to build a sustainable e-commerce business.<\/p>\n<p>Book Rivyl in for a free 30-minute call, here: http:\/\/l.rivyl.com\/JUPbkj <\/p>\n<p>00:00 Introduction<br \/>\n06:01 Finding Product-Market Fit<br \/>\n13:00 Knowing Your Customer<br \/>\n20:05 The Post-COVID E-Commerce Shift<br \/>\n28:15 Mastering Financial Fundamentals<br \/>\n36:35 Operators vs Dreamers<br \/>\n45:12 Smarter Inventory Strategy<br \/>\n53:08 Marketing Budget Mistakes<br \/>\n01:01:17 Building Talkable Brands<br \/>\n01:09:30 Scaling Through Systems<br \/>\n01:17:02 Real Brand Turnarounds<br \/>\n01:25:44 Futureproofing Your E-Commerce Brand<\/p>\n<p>FOLLOW DAIN WALKER &#8211;<br \/>\nInstagram: https:\/\/www.instagram.com\/dainwalker\/?hl=en<br \/>\nYoutube: https:\/\/www.youtube.com\/channel\/UCz1eMJcjy8HfyvWJ_U1_WxQ<br \/>\nTikTok: https:\/\/www.tiktok.com\/@dainwalker<br \/>\nLinkedIn: https:\/\/www.linkedin.com\/in\/dainwalker\/<br \/>\nWebsite: https:\/\/www.dainwalker.com\/<\/p>\n<p>FOLLOW PAUL WADDY &#8211;<br \/>\nInstagram:   \/ https:\/\/www.instagram.com\/paulwaddyecommerce\/<br \/>\nYoutube: \/ https:\/\/www.youtube.com\/@UCUlNft24BjQcF8eEwCiVFtw<br \/>\nLinkedIn: \/ https:\/\/www.linkedin.com\/in\/paulwaddyecommerce\/<br \/>\nWebsite: \/ https:\/\/www.learnecommerce.com.au\/home<\/p>\n<p>FOLLOW AGENCY &#8211;<br \/>\nInstagram: https:\/\/www.instagram.com\/agencypodcast_\/<br \/>\nSpotify: https:\/\/open.spotify.com\/show\/6EXJ0ZBN1oPiPfquu0YXhK?si=bccac787f10c4d45&amp;nd=1<br \/>\nApple Podcast: https:\/\/podcasts.apple.com\/au\/podcast\/agency\/id1568032804<\/p>\n<p>FOLLOW RIVYL &#8211;<br \/>\nInstagram: https:\/\/www.instagram.com\/rivyl.co\/?hl=en<br \/>\nYoutube: https:\/\/www.youtube.com\/channel\/UChfY2uu9UF8m2tWrz2loTzw<br \/>\nLinkedIn: https:\/\/www.linkedin.com\/company\/rivyl<br \/>\nWebsite: https:\/\/www.rivyl.com\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paul Waddy is a globally recognised e-commerce expert, author, and strategist. He shares his e-commerce and branding lessons behind scaling [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abbot.tiau.com\/ebusiness\/?p=728\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stop Losing Money: E-Commerce Advice That Scaled Brands to $500 Million | Paul Waddy - E-BUSINESS\" \/>\n<meta property=\"og:description\" content=\"Paul Waddy is a globally recognised e-commerce expert, author, and strategist. 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